Salem Optical (Outlet): Our Story


Salem Optical eyeglass storeFounded in 1967 by Carl and Marie Stewart in the heart of Winston Salem.  Salem Optical was located on Brookstown Avenue until 2001 when it was acquired by Chad Trader and Billie Trader Litwin and moved to it’s current location on Enterprise Drive just off of North Point Boulevard.  In 2009 Amanda Trader Alexander joined the family business and now manages the daily operations.

As the oldest family-owned  independent laboratory in North Carolina, Salem Optical has served the optical industry for over 50 years.  Our commitment to excellence in eyewear manufacturing has made us the laboratory of choice by independent eyecare professionals across the United States.

Over the years Salem Optical has expanded beyond spectacle lens manufacturing into eyewear distribution,  providing high quality frames to independent Optometric and Ophthalmic practices.  In addition to serving the independent practices we have provided frames to be used at various Veterans Administration Optical facilities around the country.  To date the frames used by our veterans has exceeded 800,000.

Last year we decided that it would only be fitting to celebrate our 50th Anniversary by opening our doors to the public and offering our products and services direct to the consumer at wholesale prices.  With over 1,500 unique frames in stock and every available lens on the market today, Salem Optical Outlet offers unparalleled products, service and pricing!  While you are here be sure to check out our selection of over 100 polarized sunglasses.

Beginning August 2017 we became an eyewear provider for North Carolina Healthchoice and North Carolina Medicaid.  As one of the few locations in Forsyth county providing this service we welcome all recipients from here and surrounding counties to our services.

Call today to schedule an appointment or to request more information about our products and services.

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10:00AM to 4:30PM

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